Finance · FORTUNE
Fortune #07
Good fortune
Before a large purchase, give yourself time to check the need, the price, and the effect on other priorities.
QUOTE CARD
A quote for you
“นักลงทุนที่เข้าซื้อหุ้นในตลาดที่ร้อนแรงเกินไปจำเป็นต้องตระหนักว่า อาจต้องใช้เวลานานพอสมควรกว่ามูลค่าของบริษัทนั้นๆ จะปรับตัวขึ้นมาเท่ากับราคาที่พวกเขาจ่ายไป”
— วอร์เรน บัฟเฟตต์
นักลงทุนและประธาน Berkshire Hathaway ผู้มีชื่อเสียงด้านการลงทุนระยะยาว
- Person
- Warren Buffett
- Source work
- 1998 Berkshire Hathaway Annual Meeting, as quoted in The Essays of Warren Buffett: Lessons for Corporate America (1998), p. 92
- Source text
- Investors making purchases in an overheated market need to recognize that it may often take an extended period for the value of even an outstanding company to catch up with the price they paid.
STORY & REFLECTION
The phone after one night
Guidance-based illustration · The phone after one night
Illustrative scene: A worker sees a midnight phone discount and nearly buys it, though the current device still works. They focus on the discount rather than the money needed for commuting.
They note both prices and essential costs until payday, then set a reminder for morning. On review, the discount no longer feels like a reason to buy.
The Bank of Thailand describes a budget as expected income and expenses over a chosen period. Comparing the plan with actual transactions reveals where it needs adjusting.
A discounted item is still an expense; a night can make that clearer.
Reflection
A short pause can reduce emotion-driven purchases.
A small action today
Use a 24-hour waiting rule for the next nonessential purchase.
A question to reflect on
After one day, would you still want it for the same reason?