Business · FORTUNE
Fortune #12
Good fortune
Before promising fast delivery, count production time and the existing queue. An achievable date is more valuable than a short one.
QUOTE CARD
A quote for you
“การทำงานสุจริตย่อมดีกว่าการมีคฤหาสน์หลังใหญ่”
— เลโอ ตอลสตอย
นักประพันธ์ชาวรัสเซีย ผู้เขียน War and Peace และ Anna Karenina
- Person
- Leo Tolstoy
- Source work
- p. 82
- Source text
- Honest work is much better than a mansion.
STORY & REFLECTION
A shipping date based on the real queue
Guidance-based illustration · A shipping date based on the real queue
Illustrative scene: An embroidery shop advertises two-day shipping while ten school uniforms remain in its queue. The owner keeps accepting orders for fear buyers will leave.
She counts stitching, checking, and courier time, then updates the listing before the next sales round. For existing orders, she explains the revised date and options before customers have to chase her.
The FTC says online sellers need a reasonable basis for promised shipping times and must address delays under applicable rules. Laws differ by place, while the practical promise still needs to fit real capacity.
A clear date lets buyers plan and gives the shop a workable schedule.
Reflection
A kept promise beats an impossible fast promise.
A small action today
Review production and delivery time before posting.
A question to reflect on
Can the current queue support the date shown to buyers?