AURA LUCK

Business · FORTUNE

Fortune #03

Good fortune

A price based only on fabric and zippers can miss real costs. Count labor, packaging, fees, and waste before setting it.

Illustration for Business fortune 3

QUOTE CARD

A quote for you

และราคาของสิ่งใดสิ่งหนึ่งนั้น จะถูกจดจำในฐานะปริมาณชีวิตที่ต้องแลกมาเพื่อสิ่งนั้น — เฮนรี เดวิด ธอโร
“และราคาของสิ่งใดสิ่งหนึ่งนั้น จะถูกจดจำในฐานะปริมาณชีวิตที่ต้องแลกมาเพื่อสิ่งนั้น”

— เฮนรี เดวิด ธอโร

นักเขียนและนักคิดชาวอเมริกัน ผู้เขียน Walden

Person
Henry David Thoreau
Source work
After December 6, 1845
Source text
And the cost of a thing it will be remembered as the amount of life it requires to be exchanged for it.
Check quote source ↗Download image ↓

STORY & REFLECTION

A bag price that counts labor

Guidance-based illustration · A bag price that counts labor

Illustrative scene: A maker sells many cloth bags at a market yet keeps less money than expected. Her calculation includes fabric and zippers, but not cutting, sewing, photos, or packing.

She times one bag, adds actual costs per order, and calculates what remains after variable costs. She then decides which design to keep and which one needs changing.

The SBA explains break-even using fixed costs, selling price, and variable cost per unit. Seeing all three helps evaluate prices, discounts, and expansion plans.

Sales show interest; the margin shows whether the shop can sustain it.

U.S. SBA — Break-even Analysis ↗
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Reflection

Sound pricing starts with full costs.

✓

A small action today

Add materials, time, packaging, and fees.

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A question to reflect on

Which cost of your main product is missing from your notes?