AURA LUCK

Business · FORTUNE

Fortune #47

Caution

If a flaw is found before shipping, tell the buyer and offer honest options. Do not make them discover it after paying.

Illustration for Business fortune 47

QUOTE CARD

A quote for you

ความสำเร็จมักเกิดขึ้นกับผู้ที่ไม่รู้ว่าความล้มเหลวเป็นสิ่งที่หลีกเลี่ยงไม่ได้ — โคโค ชาแนล
“ความสำเร็จมักเกิดขึ้นกับผู้ที่ไม่รู้ว่าความล้มเหลวเป็นสิ่งที่หลีกเลี่ยงไม่ได้”

— โคโค ชาแนล

นักออกแบบแฟชั่นชาวฝรั่งเศสและผู้ก่อตั้งแบรนด์ Chanel

Person
Coco Chanel
Source work
As quoted in Believing in Ourselves (1992) by Armand Eisen, p. 15
Source text
Success is often achieved by those who don't know that failure is inevitable.
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STORY & REFLECTION

The flaw before sealing the parcel

Guidance-based illustration · The flaw before sealing the parcel

Illustrative scene: A furniture shop spots a scratch on a table before pickup. Someone suggests hiding that side in the delivery photo, although the buyer plans to place it in the middle of a room.

The owner photographs the scratch, informs the buyer before delivery, and offers repair, replacement, or another applicable remedy. She also checks where the mark arose.

The FTC says advertising claims should be truthful, not misleading, and supported by evidence. That principle gives sellers a way to check photos, descriptions, and guarantees before publishing.

Early disclosure leaves the buyer a choice rather than a hidden burden.

U.S. FTC — Advertising and Marketing ↗
✦

Reflection

Disclosing a problem protects trust.

✓

A small action today

Tell the buyer and offer repair, replacement, or refund as applicable.

?

A question to reflect on

Could this flaw change the buyer's decision?