Business · FORTUNE
Fortune #10
Good fortune
Post-sale feedback is useful when it names a real use problem and leads to a product change.
QUOTE CARD
A quote for you
“ความกระตือรือร้นที่เปี่ยมล้น ผสานกับวิจารณญาณและความเพียรพยายาม คือคุณสมบัติที่นำไปสู่ความสำเร็จได้บ่อยที่สุด”
— เดล คาร์เนกี
นักเขียนและวิทยากรชาวอเมริกันด้านการสื่อสารและความสัมพันธ์ในงาน
- Person
- Dale Carnegie
- Source work
- As quoted in A Joke, a Quote, & the Word: Feed Your Body, Soul and Spirit (2006) by Ronald P. Keeven, p. 147
- Source text
- Flaming enthusiasm, backed up by horse sense and persistence, is the quality that most frequently makes for success.
STORY & REFLECTION
Feedback about a sticking zipper
Guidance-based illustration · Feedback about a sticking zipper
Illustrative scene: A bag shop gets many “beautiful” reviews. One returning buyer mentions a hard-to-open zipper, a detail the owner had treated as too minor to investigate.
She asks a few buyers where it catches, tries opening it one-handed, and finds fabric snagging the teeth. She adjusts the next pattern and asks again after use.
The SBA recommends using customer behavior and market trends to test a business idea, alongside competitor research. Evidence from actual customers can guide the next question.
Praise encourages; usable details improve the product.
Reflection
Feedback points to concrete improvements.
A small action today
Ask what one part of the experience could improve.
A question to reflect on
What post-sale question would improve the next batch?