Business · FORTUNE
Fortune #22
Mixed — reflect carefully
Before discounting, calculate what remains after cost per set and how many extra sales would make the offer work.

QUOTE CARD
A quote for you

“องค์กรที่ล้มเหลวมักมีการบริหารจัดการมากเกินไปและขาดผู้นำที่ดีพอ”
— วอร์เรน เบนนิส
นักวิชาการและนักเขียนชาวอเมริกันด้านภาวะผู้นำ
- Person
- Warren Bennis
- Source work
- Warren Bennis cited in: Cecil O. Kemp, Jr. (2000) Wisdom Honor & Hope: The Inner Path to True Greatness. p. 207
- Source text
- Failing organizations are usually over-managed and under-led.
STORY & REFLECTION
A lunchbox deal that costs too much
Guidance-based illustration · A lunchbox deal that costs too much
Illustrative scene: A lunch shop offers two boxes at a special price. Orders surge and staff work late, yet less money remains after food and packaging than on an ordinary day.
The owner recalculates each set, including fees and added labor, and stops the old deal. A smaller, limited offer leaves enough margin to cover the work.
The SBA explains break-even using fixed costs, selling price, and variable cost per unit. Seeing all three helps evaluate prices, discounts, and expansion plans.
A busy counter should not obscure the numbers after closing.
Reflection
Discounts must leave room for the business.
A small action today
Calculate break-even before the next offer.
A question to reflect on
How many additional orders must the last offer generate to pay off?