Business · FORTUNE
Fortune #26
Mixed — reflect carefully
Rising delivery fees belong in each order's cost before repricing or offering free shipping.
QUOTE CARD
A quote for you
“อย่ามัวแต่นั่งรอให้โอกาสมาหา จงลุกขึ้นและสร้างโอกาสเหล่านั้นเอง”
— มาดาม ซี. เจ. วอล์กเกอร์
ผู้ประกอบการและนักการกุศลชาวอเมริกัน ผู้สร้างธุรกิจผลิตภัณฑ์ดูแลเส้นผม
- Person
- Madam C. J. Walker
- Source work
- C.J. Walker's unwavering belief in taking action, seizing opportunities, and creating one's path to success.
- Source text
- Don’t sit down and wait for opportunities to come. Get up and make them.
STORY & REFLECTION
Shipping that eats the margin
Guidance-based illustration · Shipping that eats the margin
Illustrative scene: A ceramics shop still uses an old delivery table after the courier raises heavy-parcel rates. Two-plate orders now cost the shop more to ship than its listing suggests.
The owner compares five receipts, parcel weights, packing material, and fees collected. She updates shipping options and displays the charge before checkout.
The SBA explains break-even using fixed costs, selling price, and variable cost per unit. Seeing all three helps evaluate prices, discounts, and expansion plans.
Cheap shipping is an offer only when the shop knows who covers its cost.
Reflection
Changed shipping costs belong in pricing.
A small action today
Review actual shipping costs for five orders.
A question to reflect on
What did delivery actually cost on the last five orders?