Business · FORTUNE
Fortune #28
Mixed — reflect carefully
Slow stock ties up space and cash. Count units and costs before a rushed markdown.
QUOTE CARD
A quote for you
“ที่ความเร็ว 60 ไมล์ต่อชั่วโมง เสียงที่ดังที่สุดในรถโรลส์-รอยซ์คันนี้มาจากนาฬิกาไฟฟ้า”
— เดวิด โอกิลวี
ผู้บริหารโฆษณาชาวอังกฤษ ผู้ก่อตั้งเอเจนซี Ogilvy
- Person
- David Ogilvy
- Source work
- Source: Rolls-Royce print ad, 1958. This is sometimes referred to as the most famous headline in advertising history.
- Source text
- At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
STORY & REFLECTION
Candles that stay on the shelf
Guidance-based illustration · Candles that stay on the shelf
Illustrative scene: A candle shop has thirty seasonal jars left. The owner wants a half-price clearance without checking whether that price covers wax, jars, and other variable costs.
She counts them, separates items that can still sell at regular price from true clearance stock, and checks margin on each offer. Some become small gift sets instead of a blanket markdown.
The SBA explains break-even using fixed costs, selling price, and variable cost per unit. Seeing all three helps evaluate prices, discounts, and expansion plans.
Clearance should free space and cash without avoidable losses.
Reflection
Unsold stock ties up cash.
A small action today
Count slow stock and plan a measured clearance.
A question to reflect on
Which slow item ties up the most money?