Business · FORTUNE
Fortune #30
Mixed — reflect carefully
Before giving a new item a full shelf, ask what existing buyers need and test a small quantity.
QUOTE CARD
A quote for you
“สิ่งสำคัญคือต้องแยกแยะความแตกต่างระหว่างปริมาณของข้อมูลและคุณภาพของข้อมูลนั้น”
— คาร์ล เซแกน
นักดาราศาสตร์และนักสื่อสารวิทยาศาสตร์ชาวอเมริกัน ผู้ร่วมสร้างรายการ Cosmos
- Person
- Carl Sagan
- Source work
- Chapter 2, “Genes and Brains” (p. 21)
- Source text
- It is important to distinguish between the amount of information and the quality of that information.
STORY & REFLECTION
One tray of a new granola
Guidance-based illustration · One tray of a new granola
Illustrative scene: A breakfast shop wants a new granola flavor after seeing it sell elsewhere. Its owner does not know whether her own customers prefer less sugar or particular nuts.
She asks regulars what they eat, makes one tray with a clear ingredient label, and records repeat purchases before paying for a large run of printed bags.
The SBA recommends using customer behavior and market trends to test a business idea, alongside competitor research. Evidence from actual customers can guide the next question.
A promising product begins with observable demand, not only excitement about a rival.
Reflection
Test a new product before scaling.
A small action today
Gauge interest and test a small quantity.
A question to reflect on
Who would actually use this product, and how can you test that?