Business · FORTUNE
Fortune #32
Mixed — reflect carefully
When one channel carries most sales, understand its fees and rules and keep customer-approved ways to stay in touch.
QUOTE CARD
A quote for you
“ปัญหาของการแข่งขันคือมันทำให้ขาดแรงจูงใจในการสร้างเส้นทางของตนเอง คิดค้นวิธีการของตนเอง และค้นหาวิธีการใหม่ๆ”
— เซธ โกดิน
นักเขียนและผู้ประกอบการชาวอเมริกันด้านการตลาดและการสร้างสรรค์งาน
- Person
- Seth Godin
- Source work
- "Competition as a crutch" Seth's Blog ( 2012-07-16 )
- Source text
- The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
STORY & REFLECTION
A shop selling through one window
Guidance-based illustration · A shop selling through one window
Illustrative scene: A plant shop sells only through one marketplace. When the platform temporarily suspends the storefront for review, the owner cannot reach several buyers with pending reservations.
He keeps contact options customers have agreed to, creates a simple shop information page, and tracks sales and costs by channel before expanding elsewhere.
The SBA recommends orderly records of revenue and expenses and using financial statements to understand capital and cash flow. Sales figures are best read alongside actual receipts and payment dates.
A backup route need not be large; it should exist before the main one fails.
Reflection
One platform creates outside dependency.
A small action today
Keep consented customer contact options.
A question to reflect on
If the main channel went down for a day, how would buyers find you?