Business · FORTUNE
Fortune #43
Caution
When product safety is uncertain, pause sales, isolate the batch, and check the applicable requirements.

QUOTE CARD
A quote for you

“สิ่งหนึ่งที่แน่นอนในโลกธุรกิจ คือ คุณและทุกคนรอบตัวคุณจะต้องทำผิดพลาด”
— ริชาร์ด แบรนสัน
ผู้ก่อตั้ง Virgin Group และผู้ประกอบการชาวอังกฤษ
- Person
- Richard Branson
- Source work
- From Richard Branson's blog ‘Learning from mistakes’ on the Virgin Website
- Source text
- One thing is certain in business. You and everyone around you will make mistakes.
STORY & REFLECTION
The lamp that overheats
Guidance-based illustration · The lamp that overheats
Illustrative scene: Two buyers report that a new desk lamp becomes unusually hot near its cord. More units remain on display, and the owner first thinks of waiting for the factory's test result.
She stops sales of the batch, records item numbers and affected buyers, contacts the maker, and checks local reporting routes. While awaiting findings, she shares verified information rather than guessing it is safe.
The CPSC recall checklist includes isolating potentially hazardous products and telling distributors to stop sales when a recall is needed. Reporting duties and steps depend on the product and jurisdiction.
Sales can wait when buyer safety is still unanswered.
Reflection
Customer safety comes before revenue.
A small action today
Pause sales and verify relevant safety requirements.
A question to reflect on
Which batch should be isolated before more people use it?