Business · FORTUNE
Fortune #45
Caution
Pause an offer that sells below relevant costs, even if orders are rising.
QUOTE CARD
A quote for you
“วิธีที่ดีที่สุดในการค้นพบตัวเองคือการเสียสละตัวเองเพื่อช่วยเหลือผู้อื่น”
— มหาตมะ คานธี
ผู้นำเอกราชอินเดีย ผู้ผลักดันการต่อสู้โดยไม่ใช้ความรุนแรง
- Person
- Mahatma Gandhi
- Source work
- Quotes / 1940s / To Every Briton (1940)
- Source text
- The best way to find yourself is to lose yourself in the service of others.
STORY & REFLECTION
A surge of loss-making orders
Guidance-based illustration · A surge of loss-making orders
Illustrative scene: A home goods shop discounts organizer sets to gain marketplace visibility. Orders surge, but commission and delivery make each added set a loss.
The owner ends the deal, recalculates unit costs, and separates variable from fixed expenses. A new offer applies only to sets with enough margin.
The SBA explains break-even using fixed costs, selling price, and variable cost per unit. Seeing all three helps evaluate prices, discounts, and expansion plans.
More orders do not automatically repair a loss on each one.
Reflection
Loss-making orders are not success.
A small action today
Pause the offer and recalculate unit cost.
A question to reflect on
What remains per unit after the discount and fees?