Business · FORTUNE
Fortune #49
Caution
Before investing out of fear of missing a trend, estimate required extra sales and test a smaller commitment.
QUOTE CARD
A quote for you
“การทำกำไรเป็นสิ่งสำคัญ แต่คุณต้องลงทุนเพื่อสร้างสินทรัพย์ที่คุณสามารถเปลี่ยนเป็นเงินสดได้ในอนาคต”
— อากิโอะ โมริตะ
ผู้ร่วมก่อตั้ง Sony และนักธุรกิจเทคโนโลยีชาวญี่ปุ่น
- Person
- Akio Morita
- Source work
- p. 157.
- Source text
- To gain profit is important, but you must invest to build up assets that you can cash in in the future.
STORY & REFLECTION
A new machine bought from fear
Guidance-based illustration · A new machine bought from fear
Illustrative scene: A juice bar sees a neighboring shop's new machine and viral menu. Its owner opens an equipment order page at once, fearing every buyer will leave, though existing equipment still has spare time.
She estimates the machine, power, ingredients, and extra sales needed, then tests a similar drink using current tools for a week. Actual orders inform whether to buy, rent, or wait.
The SBA explains break-even using fixed costs, selling price, and variable cost per unit. Seeing all three helps evaluate prices, discounts, and expansion plans.
Fear is not a sales forecast.
Reflection
Urgency can hide cost and risk.
A small action today
Pause and test assumptions with numbers.
A question to reflect on
How many extra sales would cover this machine's added cost?