Business · FORTUNE
Fortune #06
Good fortune
If a sales claim outruns the product, expectation can become a complaint. Check the claim before posting it.
QUOTE CARD
A quote for you
“ส่งเสริมความซื่อสัตย์และความไว้วางใจ และปลูกฝังความสัมพันธ์ที่ดีกับเพื่อนบ้าน”
— ขงจื๊อ
นักปรัชญาจีนโบราณ ผู้วางรากฐานจริยธรรมและความสัมพันธ์ในสังคมตามแนวขงจื๊อ
- Person
- Confucius
- Source work
- Quotes / A Great Utopia (The World of Da-Tong)
- Source text
- Honesty and trust are promoted, and good neighborliness cultivated.
STORY & REFLECTION
A description the product can live up to
Guidance-based illustration · A description the product can live up to
Illustrative scene: A clothing shop calls a new fabric “wrinkle-free” because it looks smooth in photos. After one wash, ordinary creases appear and a buyer asks whether the listing was misleading.
The owner washes a sample, rewrites the description around actual fabric behavior and care, and replies to existing buyers. She keeps claims she can verify.
The FTC says advertising claims should be truthful, not misleading, and supported by evidence. That principle gives sellers a way to check photos, descriptions, and guarantees before publishing.
Accuracy helps customers choose before they pay.
Reflection
Trust starts with verifiable descriptions.
A small action today
Check that product claims match reality.
A question to reflect on
Which phrase on your product page cannot yet be supported?