Business · FORTUNE
Fortune #41
Caution
If the product differs from its listing, correct it and help existing buyers rather than waiting for silence.
QUOTE CARD
A quote for you
“ความซื่อสัตย์สุจริตในขณะตัดสินใจ คุณภาพชีวิตขึ้นอยู่กับสิ่งที่เกิดขึ้นในช่วงเวลาระหว่างสิ่งเร้าและการตอบสนอง”
— สตีเฟน อาร์. โควีย์
นักเขียนและวิทยากรด้านภาวะผู้นำ ผู้เขียน The 7 Habits
- Person
- Stephen R. Covey
- Source work
- p. 167
- Source text
- Integrity in the Moment of Choice Quality of life depends on what happens in the space between stimulus and response.
STORY & REFLECTION
Terracotta listed as red
Guidance-based illustration · Terracotta listed as red
Illustrative scene: A planter shop keeps a bright red photo from an old batch, though the new stock is terracotta. Staff notice the difference while packing but assume it is close enough.
The owner replaces the photo, describes the new color, and contacts buyers with unshipped orders to let them continue or cancel. The parcel does not become the first notice of the change.
The FTC says advertising claims should be truthful, not misleading, and supported by evidence. That principle gives sellers a way to check photos, descriptions, and guarantees before publishing.
Accurate information before dispatch leaves the choice with the buyer.
Reflection
Honesty matters more than quiet concealment.
A small action today
Correct the listing and inform affected buyers.
A question to reflect on
Which buyers relied on the inaccurate image or description?